Loss Aversion: In economics and decision theory, loss aversion refers to people’s tendency to strongly prefer avoiding losses to acquiring gains. Some studies suggest that losses are twice as powerful, psychologically, as gains. V Raghunathan explains this phenomenon in his book The Corruption Conundrum and Other Paradoxes and Dilemmas. ‘The pleasure of Sensex going up […]
financial planning chennai
Life Insurance handbook: Pocket guide to all your insurance queries
As India progresses, most of us now have a plethora of investment opportunities to choose from. The more the options the more queries one has. One area where almost all of us have a host of queries is Insurance. Insurance plans whether traditional plans or ULIPs have many details that one needs to understand. We, […]
Financial Planning for Singles
Single? You may need financial planning more than a married person. I am writing to the truly single person. You fit my definition if you do not have children, you are not married, and/or any parents children, siblings or other relatives are uninvolved in your life (whether the distance is due to geography or emotion). […]